Welcome to Marketing I! I am excited to be teaching this course. I hope you will gain as much information as you can! Marketing is a subject that can be used in all walks of life. Daily assignments will be posted on a weekly basis.
There are five essential standards that will be taught this semester:
1.00 Understanding Marketing, Marketing Functions, Marketing Mix Components (4P's), Marketing Strategies and Tactics,
Target Market Identification, Segmentation, the Need for Marketing Research and Data, and Career Opportunities in Marketing.
2.00 Understand Product/Service Management, Branding, Product Life Cycles, New Product Development, Marketing of Services, Product Positioning and Technical, Legal, and Ethical Components of Product/Service Management.
3.00 Understand Promotion and Types of Promotion Including Selling and the Technical, Legal and Ethical Components of Promotion.
4.00 Understand Pricing and Factors Affecting Pricing Decisions including Technical, Legal and Ethical Considerations.
5.00 Understand Channels of Distribution and Supply Chain Management and the Technical, Legal, and Ethical Components of Channel Management.
1.00 Understanding Marketing, Marketing Functions, Marketing Mix Components (4P's), Marketing Strategies and Tactics,
Target Market Identification, Segmentation, the Need for Marketing Research and Data, and Career Opportunities in Marketing.
2.00 Understand Product/Service Management, Branding, Product Life Cycles, New Product Development, Marketing of Services, Product Positioning and Technical, Legal, and Ethical Components of Product/Service Management.
3.00 Understand Promotion and Types of Promotion Including Selling and the Technical, Legal and Ethical Components of Promotion.
4.00 Understand Pricing and Factors Affecting Pricing Decisions including Technical, Legal and Ethical Considerations.
5.00 Understand Channels of Distribution and Supply Chain Management and the Technical, Legal, and Ethical Components of Channel Management.
** Assignments:**
The assignments posted below are a guide for what will be planned to accomplish each week. Keep in mind that all classes are different and may work at a different pace. Each class may be ahead or behind with each assignment, depending on their understanding of the material. Accordingly, some assignments may be adjusted.
Week of January 17, 2022:
Monday: No class. Holiday, Martin Luther King Day.
Tuesday: No class. Teacher workday.
Wednesday: First day of class. Introductions, review of classroom rules, school rules, etc.
Classroom rules, PowerPoint of procedures, Review of Canvas
Thursday: All About Me - assignment
Review of Syllabus
Overview of Course
Friday: Snow Day! No School!
Week of January 25, 2022:
Monday: Snow Day! No School!
Tuesday: All About Me Presentations
Wednesday: 1.01 Briefing - Marketing and Its Importance
1.01 Vocabulary
LAP EI-123 Rules to Live By (Ethics)
Thursday: LAP MK-004 Discussion and Activity - "Have it Your Way"
LAP Post test
1.01 Ethics case
Friday: 1.01 Marketing Happens Everywhere
1.01 LAP Activity - Getting It Done
Week of January 31, 2022:
Monday: 1.01 Riverside Paint Store
1.01 TOMS Gives Back
1.02 Briefing
1.02 Vocabulary
LAP Discussion and Activity - "Work The Big Seven"
LAP Post test
1.02 Ethics Case
Tuesday: LAP Activity 1: Name That Function
LAP Activity 2: That Function Means This!
Wednesday: Asynchronous Day!
Thursday: LAP PD-024 - Career Opportunities in Marketing
1.03 CFNC Career Exploration - Website
1.03 Career Exploration Profile Activity
Friday: 1.03 Social Media Skills - Your Reputation
1.03 Improve Your Social Media Skills
Week of February 7, 2022:
Monday: 1.04 Explain the Concept of Marketing Strategies
1.04 Vocabulary
1.04 Briefing
LAP - MP-002 "Pick the Mix" Discussion
LAP - MP-002 Posttest
1.04 Ethics Case
Tuesday: 1.04 Marketing Mix Analysis
1.04 LAP Activity: Mix and Match
1.04 LAP Activity: Fit for Success
Wednesday: 1.04 Shark Tank Marketing Mix Strategies
Thursday: 1.05 Explain the Concept of Market and Market Identification
1.05 Vocabulary
1.05 Briefing
Friday: 1.05 LAP MP-003 "Have We Met?" - Discussion
1.05 LAP MP-003 Posttest
1.05 Ethics Case
1.05 Cereal Box Project - Introduction
Week of February 14, 2022:
Monday: No School! President's Day!
Tuesday: No School! Teacher Work Day!
Wednesday: 1.05 Cereal Box Project - Three days (Day 1)
Thursday: ASYNCHRONOUS DAY! (Weather-related - Ice)
1.05 Cereal Box Project - Three days (Day 2)
Friday: 1.05 Cereal Box Presentations
Week of February 21, 2022:
LAP IM-012 Data Do It - PPT Presentation & Discussion
LAP IM-012 Posttest
Tuesday: ACT GIven ASYNCHRONOUS DAY! No live classes!
Wednesday: ASYNCHRONOUS DAY! No live classes!
Thursday: 1.06 Where'd You Get That Information"
Friday: Unit 1 Review Questions
Week of February 28, 2022:
Monday: Unit 1 Test
Introduction to Semester Project
Tuesday: 2.01 Vocabulary
LAP PM-017 "Rapping Up Products" - Discussion
LAP PM-017 Posttest
2.01 Product/Service Match-up
Wednesday: ASYNCHRONOUS DAY!
Thursday: LAP PM-006 "It's a Brand, Brand, Brand World
LAP PM-006 Post test
2.01 Branding Challenge
Friday: PBM (Semester) Project Topic Due
Product Creation Think Tank
Discuss Title Page and TOC
Week of March 7, 2022:
Monday: 2.02 Explain the Concept of Product Mix
2.02 Vocabulary
LAP PM-003 Mix & Match (The Nature of Product Mix)
LAP PM-003 Post test
2.02 Product Mix Identification
Tuesday: 2.03 Vocabulary
LAP PM-024 Get A Life (Cycle)
LAP PM-024 Post Test
2.03 Ethics case
Wednesday: 2.04 Explain Business Ethics and Describe the Use of Technology
in Product Service Management
2.04 Vocabulary
LAP PM-040 Safe & Sound (Ethics in Product Service Management)
LAP PM-040 Post Test
2.04 Discussion Round Table
Thursday: Unit 2 Review Questions
Friday: Teacher Workday! No School!
Week of March 14, 2022:
Monday: Unit 2.00 Test
Tuesday: 3.01 Explain the Role of Promotion as a Marketing Function
3.01 Vocabulary
301 PPT & Notes - Promotion
LAP PR-002 Razzle Dazzle (Nature of Promotion)
LAP PR-002 Post test
Wednesday: 3.01 Ethics Case
3.01 Who Uses Promotion?
3.01 What is the Objective?
Thursday: 3.01 LAP PR-002 Group Activity #2 - Inform, Persuade, & Remind
3.01 What is Effective Marketing?
Friday: 3.01 Sing a Song Springboard
Week of March 21, 2022:
Monday: 3.02 Explain the Types of Promotion
3.02 Vocabulary
LAP PR-004 Know Your Options (Product & Institutional Promotions
LAP PR-004 Post test
Tuesday: 3.02 Ethics Case
3.02 Types of Promotion
3.02 Product & Institutional Promotion
3.02 Disadvantages of Promotional Activities
Wednesday: ASYNCHRONOUS DAY!
3.03 Identify the Elements of Promotional Mix
3.03 Vocabulary
LAP PR-001 Spread the Word (Nature of Promotional Mix)
LAP PR-001 Post test
3.03 Ethics Case
Thursday: 3.03 Matching Mixes (LAP PR-001 group Activity #1)
3.03 Importance of the Promotional Mix
Friday: 3.03 Matching Mixes Presentation
Week of March 28, 2022
Monday: No School! Spring Break!
Tuesday: No School! Spring Break!
Wednesday: No School! Spring Break!
Thursday: No School! Spring Break!
Friday: No School! Spring Break!
Week of April 4, 2022
Monday: Calendar Out Day! No School!
Tuesday: Teacher Workday! No School!
Wednesday: Teacher Workday! No School!
Thursday: Work on Innovation Plan - Correct Introduction and Marketing Plan
Friday: Work on Innovation Plan - Marketing Information Management - Rough Draft
Week of April 11, 2022
Monday: 3.04 Explain the Nature & Scope of the Selling Function
3.04 Vocabulary
LAP SE-117 Sell Away (Nature of Selling) - PPT & Notes
LAP SE-117 Post test - Sell Away
3.04 Ethics Case
3.04 Tangible & Intangible Products
3.04 Winning at Selling
3.04 Getting on the Right Track
3.04 Ethics in Marketing Research
Tuesday: 3.05 Explain the Role of Customer Service as a Component of Selling Relationships
3.05 Vocabulary
3.05 LAP SE-130 Go Beyond the Sale (Customer Service in Selling)
3.05 LAP SE-130 Post test
3.05 Ethics Case
3.05 Customer Expectations
3.05 Customer Service Facilitates Sale Relationships - Yelp Review
Wednesday: ASYNCHRONOUS DAY!
Thursday: 3.05 Customer Service Questionnaire
3.06 Explain the Selling Process
3.06 LAP SE-048 Set Your Sales (The Selling Process)
3.06 LAP SE-048 Post test
Friday: Work on Innovation Plan - Product/Service Management - Final Draft
Week of April 18, 2022
Monday: Unit 3 Review Questions
Tuesday: Unit 3 Test
Innovation Plan - Promotion - Rough Draft
Wednesday: 4.01 Vocabulary
LAP PI-002 The Price is Right - Discussion
LAP PI-002 Posttest
4.02 Vocabulary
Thursday: 4.03 Vocabulary
LAP PI-003 Make Sense - Discussion
LAP PI-003 Posttest
Friday: Innovation Plan - Promotion - Final Draft
Week of April 25, 2022
Monday: Innovation Plan - Promotion
Tuesday:
Wednesday: ASYNCHRONOUS DAY!
Thursday:
Friday: Innovation Plan - Promotion - Final Draft
Week of May 2, 2022
Monday: Innovation Plan - Pricing - Introduction
Tuesday: 4.01 Explain the Nature and Scope of the Pricing Function
4.01 Vocabulary
LAP PI-002 "The Price is Right"
LAP PI-002 Post test
4.01 Ethics Case
Wednesday: ASYNCHRONOUS DAY!
Thursday: 4.03 Vocabulary
LAP PI-003 Make Cents (Factors Affecting Selling Price)
LAP-PI-003 Post test
4.03 Ethics Case
4.03 Factors Affecting Pricing Decisions
Friday: Innovation Plan - Pricing - Final Draft
Week of May 9, 2022
Monday: Innovation Plan - Distribution/Channel Management - Introduction
Tuesday: 5.01 Channels of Distribution
5.01 Vocabulary
LAP CM-003 Channel It! (Channels of Distribution)
LAP CM-003 Post test
Wednesday: 5.02 Vocabulary
LAP CM-002 Chart Your Channels
LAP CM-002 Post test
5.02 Ethics Case
5.02 Channel Management Activity
5.02 Channel Management Decisions
Thursday:
Friday: Innovation Plan - Distribution/Channel Management - Final Draft
Week of May 16, 2022
Monday: Innovation Plan - Conclusion/Executive Summary - Introduction
Work on Presentation
Tuesday: Work on Presentation
Wednesday: Presentations - Innovation Plan
Thursday: Presentations - Innovation Plan
Friday: Presentations - Innovation Plan
Week of May 23, 2022
Monday: Presentations - Innovation Plan
Tuesday: Presentations - Innovation Plan
Wednesday: ASYNCHRONOUS DAY!
Thursday: Presentations - Innovation Plan
Friday: Presentations - Innovation Plan
Week of May 30, 2022
Monday; Memorial Day! No School!
Tuesday: EXAM Review -
Wednesday: EXAM Review -
Thursday: EXAM Review -
Friday: EXAMS - Block 1
Week of June 6, 2022
Monday: EXAM - Block 2
Tuesday: EXAM - Block 3
Wednesday: EXAM - Block 4
Thursday: Make-up EXAMS Last Day of School!
Friday: Teacher Workday!
The assignments posted below are a guide for what will be planned to accomplish each week. Keep in mind that all classes are different and may work at a different pace. Each class may be ahead or behind with each assignment, depending on their understanding of the material. Accordingly, some assignments may be adjusted.
Week of January 17, 2022:
Monday: No class. Holiday, Martin Luther King Day.
Tuesday: No class. Teacher workday.
Wednesday: First day of class. Introductions, review of classroom rules, school rules, etc.
Classroom rules, PowerPoint of procedures, Review of Canvas
Thursday: All About Me - assignment
Review of Syllabus
Overview of Course
Friday: Snow Day! No School!
Week of January 25, 2022:
Monday: Snow Day! No School!
Tuesday: All About Me Presentations
Wednesday: 1.01 Briefing - Marketing and Its Importance
1.01 Vocabulary
LAP EI-123 Rules to Live By (Ethics)
Thursday: LAP MK-004 Discussion and Activity - "Have it Your Way"
LAP Post test
1.01 Ethics case
Friday: 1.01 Marketing Happens Everywhere
1.01 LAP Activity - Getting It Done
Week of January 31, 2022:
Monday: 1.01 Riverside Paint Store
1.01 TOMS Gives Back
1.02 Briefing
1.02 Vocabulary
LAP Discussion and Activity - "Work The Big Seven"
LAP Post test
1.02 Ethics Case
Tuesday: LAP Activity 1: Name That Function
LAP Activity 2: That Function Means This!
Wednesday: Asynchronous Day!
Thursday: LAP PD-024 - Career Opportunities in Marketing
1.03 CFNC Career Exploration - Website
1.03 Career Exploration Profile Activity
Friday: 1.03 Social Media Skills - Your Reputation
1.03 Improve Your Social Media Skills
Week of February 7, 2022:
Monday: 1.04 Explain the Concept of Marketing Strategies
1.04 Vocabulary
1.04 Briefing
LAP - MP-002 "Pick the Mix" Discussion
LAP - MP-002 Posttest
1.04 Ethics Case
Tuesday: 1.04 Marketing Mix Analysis
1.04 LAP Activity: Mix and Match
1.04 LAP Activity: Fit for Success
Wednesday: 1.04 Shark Tank Marketing Mix Strategies
Thursday: 1.05 Explain the Concept of Market and Market Identification
1.05 Vocabulary
1.05 Briefing
Friday: 1.05 LAP MP-003 "Have We Met?" - Discussion
1.05 LAP MP-003 Posttest
1.05 Ethics Case
1.05 Cereal Box Project - Introduction
Week of February 14, 2022:
Monday: No School! President's Day!
Tuesday: No School! Teacher Work Day!
Wednesday: 1.05 Cereal Box Project - Three days (Day 1)
Thursday: ASYNCHRONOUS DAY! (Weather-related - Ice)
1.05 Cereal Box Project - Three days (Day 2)
Friday: 1.05 Cereal Box Presentations
Week of February 21, 2022:
LAP IM-012 Data Do It - PPT Presentation & Discussion
LAP IM-012 Posttest
Tuesday: ACT GIven ASYNCHRONOUS DAY! No live classes!
Wednesday: ASYNCHRONOUS DAY! No live classes!
Thursday: 1.06 Where'd You Get That Information"
Friday: Unit 1 Review Questions
Week of February 28, 2022:
Monday: Unit 1 Test
Introduction to Semester Project
Tuesday: 2.01 Vocabulary
LAP PM-017 "Rapping Up Products" - Discussion
LAP PM-017 Posttest
2.01 Product/Service Match-up
Wednesday: ASYNCHRONOUS DAY!
Thursday: LAP PM-006 "It's a Brand, Brand, Brand World
LAP PM-006 Post test
2.01 Branding Challenge
Friday: PBM (Semester) Project Topic Due
Product Creation Think Tank
Discuss Title Page and TOC
Week of March 7, 2022:
Monday: 2.02 Explain the Concept of Product Mix
2.02 Vocabulary
LAP PM-003 Mix & Match (The Nature of Product Mix)
LAP PM-003 Post test
2.02 Product Mix Identification
Tuesday: 2.03 Vocabulary
LAP PM-024 Get A Life (Cycle)
LAP PM-024 Post Test
2.03 Ethics case
Wednesday: 2.04 Explain Business Ethics and Describe the Use of Technology
in Product Service Management
2.04 Vocabulary
LAP PM-040 Safe & Sound (Ethics in Product Service Management)
LAP PM-040 Post Test
2.04 Discussion Round Table
Thursday: Unit 2 Review Questions
Friday: Teacher Workday! No School!
Week of March 14, 2022:
Monday: Unit 2.00 Test
Tuesday: 3.01 Explain the Role of Promotion as a Marketing Function
3.01 Vocabulary
301 PPT & Notes - Promotion
LAP PR-002 Razzle Dazzle (Nature of Promotion)
LAP PR-002 Post test
Wednesday: 3.01 Ethics Case
3.01 Who Uses Promotion?
3.01 What is the Objective?
Thursday: 3.01 LAP PR-002 Group Activity #2 - Inform, Persuade, & Remind
3.01 What is Effective Marketing?
Friday: 3.01 Sing a Song Springboard
Week of March 21, 2022:
Monday: 3.02 Explain the Types of Promotion
3.02 Vocabulary
LAP PR-004 Know Your Options (Product & Institutional Promotions
LAP PR-004 Post test
Tuesday: 3.02 Ethics Case
3.02 Types of Promotion
3.02 Product & Institutional Promotion
3.02 Disadvantages of Promotional Activities
Wednesday: ASYNCHRONOUS DAY!
3.03 Identify the Elements of Promotional Mix
3.03 Vocabulary
LAP PR-001 Spread the Word (Nature of Promotional Mix)
LAP PR-001 Post test
3.03 Ethics Case
Thursday: 3.03 Matching Mixes (LAP PR-001 group Activity #1)
3.03 Importance of the Promotional Mix
Friday: 3.03 Matching Mixes Presentation
Week of March 28, 2022
Monday: No School! Spring Break!
Tuesday: No School! Spring Break!
Wednesday: No School! Spring Break!
Thursday: No School! Spring Break!
Friday: No School! Spring Break!
Week of April 4, 2022
Monday: Calendar Out Day! No School!
Tuesday: Teacher Workday! No School!
Wednesday: Teacher Workday! No School!
Thursday: Work on Innovation Plan - Correct Introduction and Marketing Plan
Friday: Work on Innovation Plan - Marketing Information Management - Rough Draft
Week of April 11, 2022
Monday: 3.04 Explain the Nature & Scope of the Selling Function
3.04 Vocabulary
LAP SE-117 Sell Away (Nature of Selling) - PPT & Notes
LAP SE-117 Post test - Sell Away
3.04 Ethics Case
3.04 Tangible & Intangible Products
3.04 Winning at Selling
3.04 Getting on the Right Track
3.04 Ethics in Marketing Research
Tuesday: 3.05 Explain the Role of Customer Service as a Component of Selling Relationships
3.05 Vocabulary
3.05 LAP SE-130 Go Beyond the Sale (Customer Service in Selling)
3.05 LAP SE-130 Post test
3.05 Ethics Case
3.05 Customer Expectations
3.05 Customer Service Facilitates Sale Relationships - Yelp Review
Wednesday: ASYNCHRONOUS DAY!
Thursday: 3.05 Customer Service Questionnaire
3.06 Explain the Selling Process
3.06 LAP SE-048 Set Your Sales (The Selling Process)
3.06 LAP SE-048 Post test
Friday: Work on Innovation Plan - Product/Service Management - Final Draft
Week of April 18, 2022
Monday: Unit 3 Review Questions
Tuesday: Unit 3 Test
Innovation Plan - Promotion - Rough Draft
Wednesday: 4.01 Vocabulary
LAP PI-002 The Price is Right - Discussion
LAP PI-002 Posttest
4.02 Vocabulary
Thursday: 4.03 Vocabulary
LAP PI-003 Make Sense - Discussion
LAP PI-003 Posttest
Friday: Innovation Plan - Promotion - Final Draft
Week of April 25, 2022
Monday: Innovation Plan - Promotion
Tuesday:
Wednesday: ASYNCHRONOUS DAY!
Thursday:
Friday: Innovation Plan - Promotion - Final Draft
Week of May 2, 2022
Monday: Innovation Plan - Pricing - Introduction
Tuesday: 4.01 Explain the Nature and Scope of the Pricing Function
4.01 Vocabulary
LAP PI-002 "The Price is Right"
LAP PI-002 Post test
4.01 Ethics Case
Wednesday: ASYNCHRONOUS DAY!
Thursday: 4.03 Vocabulary
LAP PI-003 Make Cents (Factors Affecting Selling Price)
LAP-PI-003 Post test
4.03 Ethics Case
4.03 Factors Affecting Pricing Decisions
Friday: Innovation Plan - Pricing - Final Draft
Week of May 9, 2022
Monday: Innovation Plan - Distribution/Channel Management - Introduction
Tuesday: 5.01 Channels of Distribution
5.01 Vocabulary
LAP CM-003 Channel It! (Channels of Distribution)
LAP CM-003 Post test
Wednesday: 5.02 Vocabulary
LAP CM-002 Chart Your Channels
LAP CM-002 Post test
5.02 Ethics Case
5.02 Channel Management Activity
5.02 Channel Management Decisions
Thursday:
Friday: Innovation Plan - Distribution/Channel Management - Final Draft
Week of May 16, 2022
Monday: Innovation Plan - Conclusion/Executive Summary - Introduction
Work on Presentation
Tuesday: Work on Presentation
Wednesday: Presentations - Innovation Plan
Thursday: Presentations - Innovation Plan
Friday: Presentations - Innovation Plan
Week of May 23, 2022
Monday: Presentations - Innovation Plan
Tuesday: Presentations - Innovation Plan
Wednesday: ASYNCHRONOUS DAY!
Thursday: Presentations - Innovation Plan
Friday: Presentations - Innovation Plan
Week of May 30, 2022
Monday; Memorial Day! No School!
Tuesday: EXAM Review -
Wednesday: EXAM Review -
Thursday: EXAM Review -
Friday: EXAMS - Block 1
Week of June 6, 2022
Monday: EXAM - Block 2
Tuesday: EXAM - Block 3
Wednesday: EXAM - Block 4
Thursday: Make-up EXAMS Last Day of School!
Friday: Teacher Workday!